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Overview | Strategies | Solutions | |||||
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Successful Strategies for Enhancing Your Business on the Internet |
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Speed
Getting information to your customers in a timely fashion can give you a clear advantage over your competitors. The Internet is the most effective technology available to help you get information to your customers. This means that it is critical that a web site have correct and current information. A web site should be updated frequently to keep the content fresh and interesting. Seeing the same information over and over again does nothing to induce visitors to return to your site. Frequent updates to your web site will convey that your company has a "fresh" approach, pays appropriate attention to detail, and is on the "cutting edge" of technology. Here is a small sampling of areas in which the Time Component of information can be put to use effectively:
Improved Communications Communication can be internal within a company or a closed constituent group, or external, addressing the needs of the overall client base. Regardless to the target audience, businesses can enjoy the benefits of streamlined information flows by giving buyers direct access to the relevant and requested data. Possible scenarios are: allowing (controlled) user access to product and stock databases; using the Web site for conducting polls and marketing surveys; requesting and obtaining product feedback. Cost Reduction Frequently overlooked, this is perhaps the most important and easy-to-utilize of these strategies. After all, almost every company can save money using the Internet - far fewer can actually make it. One example of such cost reduction would be the expense of information dispersal. When information is costly to dispense per contact, then the electronic dispensing of information can be done at enormous savings. How many times a day does your company get asked the same questions? Information that is helpful to your contacts, such as "Frequently Asked Questions," can be easily posted online. Asynchronous communications (email, contact-us forms, newsgroups) can reduce the number of resources needed to respond to customer inquiries, by eliminating request peaks and improve work-flow by reducing the frequency of task interruptions. Using your online presence as a Marketing Engine may significantly reduce your catalog printing costs. Creating online access gateways to your internal databases will allow your customers to directly inquire about order status, place orders, etc, thus eliminating the cost structure associated with direct human interaction. |
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